BUS 189 San Jose State University Starbucks Case Study


  1. Analyze the specialty coffee café industry using Porter’s Five Forces and Macroenvironmental Analysis. What are the key success factors in this industry? (3)
  2. What are Starbucks’ strengths and weaknesses? Does it have any sources of sustainable competitive advantage? (4)
  3. How is Starbucks’ product positioned in the market? How do its functional-level strategies align (or fail to align) with this positioning? (3)