Purdue Global University Marketing Worksheet


Looking for a tutor that is good in Marketing and can answer these four questions correctly.

1. Segmentation research is based on the idea of shifting organizational strategy to focus on specific sub-groups that exist in the market with similar attitudes, needs, and/or behaviors.

True or False

2. Both hierarchical and partitioning clustering methods rely on the concept of?


Hypothesis testing

All of these


None of these

3. Agglomerative hierarchical techniques form clusters based on the shortest distance between clusters.

True or False

4. Clusters obtained through k-means are determined in large part by the starting centroids.

True or False